Rigel Cable Opinion Contributor @rigelgeminiRigel Cable is director of analytics and SEO at Astound Commerce. He is also a noted social media influencer Rigel Gemini on Instagram and YouTube. Voice How the LGBTQ Community Is Supporting One Another Virtually This Pride Month Though Pride festivals around the world may be splintered, Covid-19 has brought our community together in new ways. Voice Now Is a Good Time for Brands to Press Pause and Create a More Sustainable Path Forward Sustainability offers an opportunity to set the narrative about your business. Voice 5 Ways Brands Can Avoid Getting Lost in the Passing Wellness Fad These tactics have become static noise that goes unnoticed and becomes a useless differentiator when leveraged incorrectly. Voice Brands Need to Show Up for the Fight for LGBTQ+ Rights and Inclusion, Not Just the Party We saw a collection of wins and fails from marketers this June. Voice Steps Brands Can Take to Make Their Strategies, Products and Mission More Gender Nonconforming It’s a new era being largely spearheaded by Gen Z.