The Wellness Industry Needs to Be Reclaimed From Celebrities

Marketers have a responsibility to provide consumers with facts

gwyneth paltrow speaks at a in Good Health event with a microphone and a notecard in her hand
Too many people have become the faces of wellness and health without having an qualifications in these fields. Getty Images

Celebrity endorsement of wellness trends truly jumped the shark with the news that the wholesome lifestyle guru Martha Stewart plans to link with leading cannabis company Canopy Growth to develop and market a range of CBD products. There was no medical professional in sight.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Taylor Bryant is chief marketing officer at Mythic.