5 Ways Brands Can Avoid Getting Lost in the Passing Wellness Fad

With a larger societal change, you’ll want to tap in on a deeper level

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Welcome to the world of wellness, which is the philosophy that true health relies on the holistic care of the mind and body and that preventative healthcare is as important as treatment. As millennials age and become the highest spending generation, they are credited with driving the $4.2 trillion global wellness industry.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in