3 Ways Brands Can Work With Influencers to Recession-Proof Their Image

Working with actual humans is a good way to come across as more authentic

a person standing on a pile of books putting a blog into a building as one person stands nearby and another sits nearby on a laptop
Influencers can help brands through the recession, if used in the right way. Getty Images

Chances are that if you’re not actively planning or already executing your Covid-19 pivot, you’re determining how the recession is going to impact future campaign plans for annual events like summer sales to back-to-school.

Gabe Gordon is the founder of Reach Agency.