Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
These are frightening times for any CMO. Financial markets are in chaos and now the real economy seems to be taking a nosedive. How should you be prepared to react? What’s the optimum marketing strategy in a recession? Here are 10 important rules for dealing with the downturn:
Don’t panic: Most marketers assume that consumers cut their spending when recession bites. In fact, total consumer spending rarely falls in nominal terms — it just grows more slowly and so fails to keep up with inflation.