Marketing in a Recession: 10 Things to Remember

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These are frightening times for any CMO. Financial markets are in chaos and now the real economy seems to be taking a nosedive. How should you be prepared to react? What’s the optimum marketing strategy in a recession? Here are 10 important rules for dealing with the downturn:

Don’t panic: Most marketers assume that consumers cut their spending when recession bites. In fact, total consumer spending rarely falls in nominal terms — it just grows more slowly and so fails to keep up with inflation.

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