Super Bowl

3 Brands That Optimized Their Super Bowl Spots by Targeting the 50-Plus Demo

Opinion: This age bracket is the most active and ready to spend online

three people standing on a dart being held by a hand in front of a yellow and red target
All three spots used celebs over 50 to help get their messages across.Getty Images
Headshot of Peter Zeuschner
By Peter Zeuschner

February 5, 2020

This year’s Super Bowl welcomed a brand-new first-time advertiser: Facebook.

Headshot of Peter Zeuschner

Peter Zeuschner

Peter Zeuschner is the national sales director, digital at AARP Media.

Recommended videos
Related Articles

a man on his phone from the back with the super bowl logo to the left

Super Bowl

Why Super Bowl Sunday Isn’t the Most Important Day for Marketers Anymore

By Steve Parker Jr.

A blonde girl is wearing a helmet as she looks off into the distance; the image is taken from an Audi advertisement

Brand Marketing

Audi’s Super Bowl LI Spot Took a Stand—and It Paid Off

By Will McGinness

Two football helmets facing off with stars around them.

Super Bowl

A Politicized Super Bowl Means Opportunities for Brands

By Alex Rakestraw

a group of people standing together on the left and two young friends laying on the floor side by side on the right

Super Bowl

How These 2 Brands Used the Super Bowl Spot to Highlight Their Anniversaries

By Julia Hammond

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Maximize the Value of First-Party Data for Today and Tomorrow


Subscriber Onboarding and Engagement Done Right


Why Brands Should Embrace Supply Path Optimization Now

You Might Like


First-Party Data Is Great, But It’s Not Enough

By Rob Armstrong, VP of Product, Eyeota


Are You Having ‘The Privacy Talk’ With Your Marketing Partners?

By Foursquare


2022 Is the Year of Automated Social Advertising

By Riikka Söderlund, Global Head of Marketing, Smartly.io


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence