The Big Game

3 Brands That Optimized Their Super Bowl Spots by Targeting the 50-Plus Demo

Opinion: This age bracket is the most active and ready to spend online

three people standing on a dart being held by a hand in front of a yellow and red target
All three spots used celebs over 50 to help get their messages across. Getty Images

By Peter Zeuschner

February 5, 2020

This year’s Super Bowl welcomed a brand-new first-time advertiser: Facebook.

Peter Zeuschner
Peter Zeuschner is the national sales director, digital at AARP Media.
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