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While humor and nostalgia may have dominated the Super Bowl this year, Super Bowl 2020’s most effective ad was one that tugged at the heartstrings. According to video ad tech company Unruly, Google’s “Loretta” was the most effective ad of the year.
Unruly derives measures an ad’s effectiveness based on analyzing the emotional responses of more than 2,500 viewers, weighing emotional engagement and brand impact, including brand favorability and purchase intent to arrive at an EQ score on a 10-point scale.
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