Influencers & Creators

What Pabst Hard Coffee's Nightmare Fuel Can Teach Marketers About Working With Creators

72andSunny shows the value in getting out of the way

A computer animation shows a coffee shop erupting into cans of Pabst Hard Coffee
Pabst and agency 72andSunny worked with animator Kyle Szostek to create a surreal social video.72andSunny L.A.
By David Griner

May 10, 2021

Where does an ad agency’s role end and a creator’s role begin? How much overlap can—or should—there be between the two?

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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