Influencers & Creators

What Pabst Hard Coffee's Nightmare Fuel Can Teach Marketers About Working With Creators

72andSunny shows the value in getting out of the way

A computer animation shows a coffee shop erupting into cans of Pabst Hard Coffee — Pabst and agency 72andSunny worked with animator Kyle Szostek to create a surreal social video.72andSunny L.A.

By David Griner

May 10, 2021

Where does an ad agency’s role end and a creator’s role begin? How much overlap can—or should—there be between the two?

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Recommended articles