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Pabst Blue Ribbon Names 72andSunny Los Angeles Lead Creative Agency

Its first campaign for the hipster darling brewer will run this spring

a woman holding a can of PDR
Pabst Blue Ribbon is sending its beer business to 72andSunny LA, but not its seltzer or hard coffee.Pabst Blue Ribbon
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By Minda Smiley

February 5, 2020

It might have lost Coors Light last year, but 72andSunny Los Angeles will be churning out beer ads once again very soon.

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Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

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