Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
It wasn’t long ago that 72andSunny’s Los Angeles office won Pabst Blue Ribbon, a brand that, at least in recent years, hasn’t done much advertising.
With a number of new offerings under its belt, including a hard coffee and line of seltzers, PBR tapped 72andSunny to help spread the word and perhaps rejuvenate the beer brand, which has long preferred to fly under the radar in hopes of appealing to the hipster demographic.
However, PBR is breaking that trend with a 30-second spot that offers a fun mix of old and new.