PBR’s First Campaign From 72andSunny Puts a Modern Spin on Old-Timey Advertising

The cheerful spot includes collaboration from outside creatives

people dancing around outside with a giant pbr can
Pabst Blue Ribbon's new campaign features the work of artists and creators. Pabst Blue Ribbon

It wasn’t long ago that 72andSunny’s Los Angeles office won Pabst Blue Ribbon, a brand that, at least in recent years, hasn’t done much advertising.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.