Just in Time for National Coffee Day: a New Hard Cold Brew From Pabst Blue Ribbon

The trend of hardening virgin beverages is still going strong

Image of Pabst Blue Ribbon's Hard Cold Brew
Pabst has upped the ante on the hard coffee it introduced last year. Pabst Blue Ribbon

Brands don’t need much of an excuse to trot out a limited-time promotion, and when that excuse happens to be National Coffee Day (as today officially is), it’s a given that most every restaurant you can name has some kind of java offer underway. Members of Krispy Kreme’s rewards program can get a free coffee and donut today, for instance. Peet’s Coffee is giving 25% off its fresh beans. And Biggby Coffee’s offering a free 20-ounce brew with any purchase. The list goes on.

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.