Just in Time for National Coffee Day: a New Hard Cold Brew From Pabst Blue Ribbon
The trend of hardening virgin beverages is still going strong
Brands don’t need much of an excuse to trot out a limited-time promotion, and when that excuse happens to be National Coffee Day (as today officially is), it’s a given that most every restaurant you can name has some kind of java offer underway. Members of Krispy Kreme’s rewards program can get a free coffee and donut today, for instance. Peet’s Coffee is giving 25% off its fresh beans. And Biggby Coffee’s offering a free 20-ounce brew with any purchase. The list goes on.
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