Roger Federer Surprised 2 Girls With a Match After Their Quarantine Tennis Video Blew Up

Pasta brand Barilla creates a once-in-a-lifetime moment for young fans who played on rooftops

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Italian schoolgirls Vittoria Oliveri and Carola Pessina found a way to keep themselves entertained during lockdown: The friends and neighbors played tennis together from atop their respective rooftops.

Watch the video here:

The video has been viewed millions of times and was even featured in Nike’s popular split-screen ad, “You Can’t Stop Us.”

Inspired by the popularity of the girls’ socially distant match, agency We Are Social Milan came up with a campaign idea for client Barilla pasta when it learned the duo were huge fans of tennis champion Roger Federer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in