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After months of yearning to see basketball players take the court again, NBA fanatics will finally get their wish when the sport returns tonight.
Coinciding with the NBA’s long-awaited return is the debut of Nike’s third film in its empowering “You Can’t Stop Us” campaign, which has fed fans’ and athletes’ craving for normalcy while also offering messages of hope, unity and encouragement to keep fit during quarantine.
Like the other two spots in the campaign, “You Can’t Stop Us,” which has the same name as the overall campaign, draws on the sense of community from being socially isolated during a global pandemic.