Ikea Campaign Takes a Stand Against Homophobia, Transphobia and Biphobia

#BeSomeonesHome campaign asks families to be accepting of all genders and identities by making everyone feel at home.

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Ikea has rolled out a new global campaign rallying support for the LGBTQ community by saying everyone deserves to feel “at home.”

Launched in Italy on May 17 to mark International Day Against Homophobia, Transphobia and Biphobia, the #BeSomeonesHome campaign from agency We Are Social’s Milan office features a 1-minute film that illustrates how a feeling of safety and security is what creates a feeling of home. It will run across 25 markets including the U.S.,

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