3 Sustainability Sticking Points That Will Define Adland's Green Contributions

Creatives, activists and ad-tech leaders are coming together to tackle climate challenges

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

Last month, tens of thousands of activists swarmed New York, demanding that corporations and governments swiftly transition away from fossil fuels. Two days later, activist group Clean Creatives released a report showing that nearly 300 advertising and PR agencies work for fossil fuel brands.

Climate issues are also getting attention within the ad industry. Leaders in programmatic are inching toward a standardized process for measuring the carbon emissions associated with digital media; agencies are building out sustainability teams and partnerships to meet climate-related requests of their clients; and more than 700 agencies are pledging not to work with fossil fuel companies until they’ve demonstrated a successful clean energy transition plan.



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This story first appeared in the Oct. 10, 2023, issue of Adweek magazine. Click here to subscribe.