Retail News

Ikea's Halloween Ads Shoo Away Monsters Hiding Under the Bed

The spots by Ogilvy reassure children during spooky season

Ikea Halloween
Ikea's Halloween ads reassure kids who are scared of monsters under the bed.Ikea, Ogilvy
Samantha_Nelson
By Samantha Nelson

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A dark room can seem spooky to kids, especially during the Halloween season when scares are around every corner. And are there really monsters hiding under the bed?

Ikea aims to reassure children that there’s nothing to be afraid of in their bedrooms. The brand’s latest campaign is running in Egypt, the UAE and Qatar through Oct. 31, but will be relatable to parents and kids around the world.

A trio of 30-second films, created by Ogilvy‘s agencies in the U.K.

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Samantha_Nelson

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek.

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