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Ikea Chooses McCann as First Global Brand Marketing Partner

The Swedish brand will still work with Ogilvy and others on creative campaigns

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McCann Spain worked previously with Ikea on an effort in 2021.Ikea, McCann
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By Kyle O’Brien

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Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann Spain in Madrid, which had a preexisting relationship with Ikea.

McCann will lead Ikea retail for the Ingka Group, which consists of 379 Ikea stores across 31 markets. This is the first time the retailer has taken this step with an agency.

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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