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Wieden+Kennedy Inc., the global network of creative shops headquartered in Portland, Ore., is now a Certified B Corporation.
With it, the 41-year-old agency joins the movement led by B Lab, a nonprofit network aimed to reshape the incentives around doing business—prioritizing people, communities and the planet in addition to profit.
It’s the first global ad agency network to achieve B Corp status, the group said. Clients of the agency group include Major League Baseball and Ford.
Opportunity amid lockdown
It all started in 2020 at the beginning of the Covid-19 pandemic.
“When
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