What Agencies Can Learn From Havas New York's B Corp Certification

Leadership opened up to Adweek about the two-year process

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Last year Havas New York CEO Laura Maness was at the Consumer Electronics Show in Las Vegas, listening to a fireside chat led by MediaLink’s Michael Kassan, Salesforce leader Marc Benioff and Unilever CEO Alan Jope. Expecting a discussion about technology, Maness was surprised when the group instead talked about environmental initiatives and supply chain responsibilities. She walked away from the experience feeling even more excited about the changes she was implementing at Havas New York.

After a two-year process that began in 2019, Havas New York became B Corp certified this month.



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