Ford Picks Wieden+Kennedy as Its Global Agency Partner for Creative and Brand Strategy

The car brand scales back its relationship with BBDO

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Wieden+Kennedy is increasing its global remit with Ford after the brand cut back its scope of work for its former global creative partner BBDO. The independent agency will serve as Ford’s global partner for creative and brand strategy, Adweek has learned.

Ford first brought W+K onto its creative roster in 2018 as an “innovation partner” to lead its 2018 fall campaign. Later that year, Ford completed a creative review, adding BBDO to serve as lead global creative agency and scaling back its relationship with WPP after a 75-year partnership.

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