Ford Introduces New Agency Model, Names BBDO as Creative Lead After 75 Years With WPP

W+K also selected as an innovation partner

'As you all know, we gave this review everything we had,' WPP leadership wrote in a memo. Getty Images

Ford has selected BBDO as its new lead creative agency, concluding a global review launched in April. The move marks a major defeat for WPP, which has been Ford’s lead advertising partner for more than seven decades and counts the automaker as its largest global client.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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