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American Express is marking its 13th annual Small Business Saturday Nov. 26 by teaming up with TikTok on the #ShopSmall Accelerator.
The video toolkit provides small and midsized businesses with best practices and resources to reach Generation Z and millennial shoppers via the video creation platform during the holiday shopping season, as well as to share their stories in an authentic manner.
Eligible SMBs can also earn a $100 TikTok ad credit after spending $50 on their first ad campaign on the platform.
As part of #ShopSmall Accelerator, lifestyle creators Sofia Bella and Anna Sitar will team up with SMB owner Brandon Blackwood to teach SMB owners: how to use TikTok as a search engine; how to leverage communities, hashtags, sounds and trends; and how to drive engagement.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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