Spotify Taps Karol G, Myke Towers and Mau y Ricky to Celebrate 'Viva Latino' Playlist

The brand is embracing Hispanic and Latinx culture with a diversified playlist

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When it comes to music for the Latinx community, it’s more than just a song to dance to—it’s about understanding and appreciating the multitude of different Latin artists and genres that contribute to the culture.

To celebrate the versatility of Latin music, Spotify launched the “Viva Latino” campaign. Using the slogan “elevando nuestra música,” or “elevating our music,” the effort is led by the platform’s flagship Latin music playlist as it highlights artists from different musical styles.



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