Capturing the Hearts and Ears of Hispanic Consumers With Music

Reaching them with artists they like and how they like to listen

A green background; in the foreground there are numerous heads in all different colors with over the ear headphones on
Finding music that resonates with a specific consumer segment can help your brand stick out in their minds. Getty Images

Hispanic consumers know when brands and agencies are checking the multicultural box. Authentic connections happen when marketers begin by asking how they can better understand their audiences.

@musicaudex Carlos Diaz is co-founder and evp of Music Audience Exchange (MAX).