Carlos Diaz Opinion Contributor @musicaudexCarlos Diaz is co-founder and evp of Music Audience Exchange (MAX). Carlos oversees sales and sales operations. This includes the development and execution of all of our brand marketing programs. Voice Capturing the Hearts and Ears of Hispanic Consumers With Music Reaching them with artists they like and how they like to listen. Voice What Brands Can Do to Maintain Culture While Reaching Their Diverse Audiences Change needs to start at the top of an organization. Voice 3 Ways Marketers Can Connect on a Deeper Level With Their Hispanic Consumers Brands need to understand the 'ambicultural' movement.