Yahoo Brand In the Know Launches a New Style Vertical Focused on Shoppable Commerce

Traffic to the publisher has grown 1,230% since it launched last February


This morning In the Know, a Yahoo title geared toward Gen Z and millennial audiences, announced the debut of its third section, In the Know Style, a fashion and beauty vertical that will feature original shoppable content.

In the Know, which Yahoo launched in 2017 as a social video experiment and expanded into a publisher in February 2020, has grown 1,230% year over year, amassing almost 20 million unique monthly visitors, according to Comscore. The publisher focuses on providing shoppable content in a video-centric format and has grown rapidly on social media channels, where it now has 66 million followers and more than 1 billion monthly views across Facebook, Instagram, Snap, TikTok and Twitter.

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