You can’t release a song titled “Whoppa” and expect Burger King not to notice. U.K. rap artist Tinie Tempah discovered that fact when the chain reached out on Twitter to suggest a collab.
The result is a wild track launch campaign created by agency BBH in London. Burger King has printed special QR codes on Whopper packs that generate a miniature “hyper realistic” 360-degree virtual Tinie who performs the track while dancing on top of a burger.
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