Burger King Celebrates Christmas in July Because 2020 Just Needs to End Already

Campaign from agency David includes restaurant decked out in holiday lights

Image of Christmas in July for Burger King
As part of the stunt, Burger King decked out one of its locations with icicle lights, snowflake ornaments, giant colorful trees and red-ribboned wreaths. Burger King
Headshot of T.L. Stanley

Burger King wants to skip directly from the coronavirus-fueled chaos of today to the lovely and wondrous holiday season of December.

And they think the pandemic-weary public may be ready to play along.

Today, the fast-food brand unveils a Christmas in July promo, transforming its social media channels and the BK app with carols and various elfin images and accoutrements that could appeal to even the grinchiest among us.

There’s a related food offer—we’d call it a gift, but it’s not free—that lets consumers mix and match two menu items like the Whopper and Chicken Fries for $5.

And as part of the stunt, the chain has decked out one of its locations with icicle lights, snowflake ornaments, giant colorful trees and red-ribboned wreaths.

With fake snow falling and employees wearing Santa hats, consumers talk turkey about 2020 for a video from agency David’s Sao Paulo and Miami teams that accompanies the campaign.

“I’m over it, I’m over it,” says one man. “Just skip it—horrible,” says another, while a mom confesses, “I’m losing my sanity.”

The spot opens with the understatement of the century: “2020 has been a challenging year,” and flows into relatable commentary from passersby at the bright and festive restaurant.

“This year has to end,” says one mask-wearing guy. “2020 no good!”

BK says it’s “doing our part to wrap it up early” with its idyllic peek into the holidays and its discounted twofer combos, though fast-forwarding past the next four months won’t solve the world’s ills. But, anyway, it’s nice to dream.

CREDITS:

Agency: David Sao Paulo and David Miami
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Associate Creative Director: Fabricio Pretto, Rogerio Chaves, Curtis Caja
Art Director: Thiago Ferreira
Copywriter: Lucas Vigliar, Jared Schermer
Group Account Director: Stefane Rosa
Management Supervisor: Jenny Gobel
Account Executive: Rachel Startz
Executive Producer: Brenda Morrison Fell
Associate Producer: Brenda Osorno
Senior Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Elizabeth Torriente

Client: Burger King

Production Social Film
Production Company: Kreative Kontent
Director/Photographer: Fro Rojas
Executive Producer: Debbie Margolis-Horwitz
Director of Photography: Massimo Hanozet
Production Manager: Kimberly Haggerty
Set Designer: Belinda Scott
Editor: Pablo Colella
Photo Retouching: Carolina Loreto
Project Manager: Renata Jenkins

Production: 2 for $5 “Drive Thru”
Production Company: division7
Director: Kris Belman
Executive Producer: David Richards/Kamila Prokop
Director of Photography: Bob Chappell
Producer: Jon Dawes
Production Manager: Dannikke Walkker
Production Designer: Ron Beach

Editorial & Finishing End Card
Cosmo Street Editorial
Editor: Justin Trovato
Animation & Finishing Artist: Nico Cragnolino
Assistant Editor: Alexandra Jimenez
Producer: Tina Evanow
HOP: Marie Mangahas
EP/ Managing Partner: Yvette Cobarrubias

Audio: Lime Studios
Mixer: Adam Primack
Senior Producer: Kayla Phungglan
EP: Susie Boyajan

Color: Apache
Colorist: Quinn Alvarez
Producer: Stefanie Schaldenbrand
EP/ Managing Partner: LaRue Anderson


Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register


@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}