Burger King Celebrates Christmas in July Because 2020 Just Needs to End Already

Campaign from agency David includes restaurant decked out in holiday lights

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Burger King wants to skip directly from the coronavirus-fueled chaos of today to the lovely and wondrous holiday season of December.

And they think the pandemic-weary public may be ready to play along.

Today, the fast-food brand unveils a Christmas in July promo, transforming its social media channels and the BK app with carols and various elfin images and accoutrements that could appeal to even the grinchiest among us.

There’s a related food offer—we’d call it a gift, but it’s not free—that lets consumers mix and match two menu items like the Whopper

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