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Topic: Zumobi

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Brands Need to Understand and Embrace the Owned Media of Apps 2014 is the year of brand as publisher

In the United States today there are more than 327 million mobile devices being used on a daily basis. According to the Pew Research Center’s Internet Project, an astounding 91…

February 10, 2014, 10:08 PM EST

TV Guide Vet Joins Mobile App Net Zumobi hires Scott Crystal in new exec role

Scott Crystal's professional odyssey from seven-year president of TV Guide—which he departed in 2009—to being named Thursday (Nov. 29) to the new position of chief revenue officer of mobile apps…

November 29, 2012, 11:36 AM EST

iAd Creator Takes Another Swipe at Better Mobile Ads Startup SessionM borrows from gaming world to spice up creative

Mobile advertising is growing at a healthy clip. But despite the explosion in consumption by consumers, the medium has failed to capture the imagination of advertisers. Apple’s iAd initiative has…

March 6, 2012, 10:00 AM EST

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