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Topic: Zicam

Zicam Breaks Out the Achy Cold Monster

Ad critter targets moms in their mid-30s

What better way to personify the threat of a scary cold than a monster? That’s the reasoning behind a new campaign for cold remedy Zicam that breaks Oct. 8 as the…

Matrixx's Zicam Hires New Creative Agency

Grok succeeds Cramer-Krasselt on the business

Grok has added a homeopathic cold remedy to its account mix. The Zicam creative assignment came after a review in which there were four other finalists. Grok succeeds Cramer-Krasselt on the…

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