Topic: ZenithOptimedia
ZenithOptimedia is revising its 2013 global economic growth estimates to 3.9 percent, to $518 billion, down from the 4.1 percent increase forecast in December. The Publicis Groupe media company said…
GroupM’s Nestlé USA win truly was a team effort. To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, Mindshare…
Publicis Groupe today reported a 23 percent increase in 2012 net income to $982 million, thanks to growth from digital services and its agencies in the U.S. and developing markets. Revenue…
Lenovo is in the late stages of a U.S. media review with final pitches scheduled next month, Adweek has learned. The electronics giant will hear pitches from Deutsch, Digitas and Kirshenbaum Bond…
Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as…
By this time in the campaign, most everything that can be said about social media's impact on the 2012 presidential election has been said, written, reblogged and, of course, tweeted.…
The troubled Eurozone is further dragging down global growth in ad spending: In a new 2012 forecast, ZenithOptimedia revised its expectations again, saying global growth this year will come in…
After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division. The search giant's dropout came just a few months after…
David Beckham is bigger than ever, in almost every way, now that Spellbound Media and Zenith Optimedia have unleashed giant silver statues of the footballer around three U.S. cities for…
In a global battle of incumbents, the project shop rose up. MEC, an agency that worked on projects for Marriott International in Europe, the Middle East, and Africa, will now take…
