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Topic: Ze Frank

BuzzFeed Video Is Trying to Change the Definition of Branded Content

Wants consumers to follow marketer content just like editorial

With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkward…

BuzzFeed Shares the Secret to Its Video Success

Get on mobile or leave the space

It's hard to believe that BuzzFeed wasn't even a player in the video space until late 2012, considering that the burgeoning digital publisher has already racked up a little shy…

BuzzFeed's Strategy to Conquer Video

Social hurdles

These days, all Web publishers want to be social publishers. And nearly all Web publishers want more video since consumers (and advertisers) increasingly crave it. But can the social publishing…

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