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Topic: YuMe

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

New IAB report spotlights trend

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a…

YuMe Launches Heat-Seeking Ad Fraud Map

Pinpointing fraudulent activity worldwide

To help combat ad fraud around the world, digital video advertising company YuMe has created a global map that will show where exactly fraudulent online activity is propagating. The Traffic Quality…

Online Ad Firms' Stocks Slump Despite Revenue Gains

Higher operating costs partly to blame

Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to…

Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading

TubeMogul priced low in its IPO

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its…

AppNexus Hires Ex-CEO of 24/7 Media As CFO

Public experience hints at Wall Street ambitions

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company…

Rocket Fuel Revenue Grows by More Than 100%

But still no profits at ad tech player

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater…

Rubicon Project Sets $100M IPO Plan

Ad tech firm provides insight into profit potential

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms…

Tremor Launches VideoHub Connect, Its Own DSP

Platform will exclusively sell in-stream video

A few weeks after its IPO and even fewer weeks after announcing that it was switching to an all-in-stream, all the time model, Tremor Video is set to announce today…

YuMe IPO Start Stronger Than Expected

AOL news doesn't hurt the share price

YuMe is the latest of several ad tech firms to go public—Tremor has its first earnings call this week, in fact—but an open question is whether it's better to get…

YuMe Not Among Top Video Ad Firms in U.S.

Despite company's size, pre-IPO firm falls below bigger exchanges and networks

Web video ad network YuMe filed for an IPO last week. One eye-popping stat in its S1 notes is that it had more than 257 million monthly unique viewers worldwide…

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