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Topic: Young & Rubicam

JCPenney Switches Creative Agencies Yet Again

Trio of Doner, EVB, Victors & Spoils replaces Y&R

That was fast. Six months after hiring Young & Rubicam to lead its creative efforts, JCPenney has replaced Y&R with a trio of agencies: Doner, EVB and Victors & Spoils. The…

Patagonia Is Taking On a Provocative ‘Anti-Growth’ Position

Is it all just a marketing ploy?

Sustainable products may well be yesterday’s news—at least according to upscale sportswear brand Patagonia. The marketer of $500 goose-down jackets is reaching beyond its eco-friendly practices to address the link between…

3 Shops Vie for Hotels.com's Business

Winner will succeed Young & Rubicam as lead creative agency

Three shops are preparing final presentations in their bids to replace Young & Rubicam as lead creative agency for Hotels.com. Sources identified the finalists as Crispin Porter + Bogusky in Boulder,…

Kerry Keenan Replaces DiNoto at Deutsch

New creative chief has big agency experience

Greg DiNoto’s four-year reunion with Deutsch has ended. DiNoto, chief creative officer at the New York office at Deutsch, has been replaced by Kerry Keenan. Keenan, a seasoned creative leader who…

Draftfcb’s New CEO Carter Murray Discusses Upcoming Challenges

Finally beginning after the six-month wait

Carter Murray begins his new role as Draftfcb’s global CEO today after a six-month wait while still under contract at Young & Rubicam, where he was North American president, CEO…

Adweek's Top 10 Commercials of the Week

Coke gets moving, Pepsi MAX gets Barry Sanders, and Nike gets more mileage out of 'Just do it'

In this new spot for Heinz Beanz, little brother Charlie may be infuriating in his inability to keep up and his knack for toy destruction, but older brother Tom still…

Ad of the Day: JCPenney's Precocious Fashionista Gets Sassy for Back to School

Tween in a leather jacket lays down the playground rules

Anyone with even the slightest memory of his or her childhood is sure to recall the suffocating pressure that came with picking an outfit for the first day of school.…

Special Olympics Turns to Young & Rubicam

Agency assumes lead global marketing role through 2015

Special Olympics, a U.S.-based organization that in the past decade expanded its footprint to 170 countries as it branched out beyond sports, has hired Young & Rubicam to lead global…

SicolaMartin Is Now Y&R Austin

Rebranding comes years after Young & Rubicam bought the b-to-b player

A dozen years after an acquisition brought Young & Rubicam and SicolaMartin together, the smaller business-to-business specialist is taking the bigger shop’s name. SicolaMartin, a 45-person shop in Austin, Texas, whose…

Y&R Finds Another Tech Buddy in Shazam

App seeks earlier engagements with marketers

Young & Rubicam is rubbing elbows with yet another technology company in ongoing push to contemporize its offering. Audio recognition application Shazam has forged a partnership with the WPP Group shop.…

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