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Topic: Young & Rubicam

Faced With New Challenges, Retailers Seek Out Agencies JCPenney, Kmart and Staples among them

If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples…

May 6, 2013, 10:17 PM EDT

JCPenney's Brutally Honest New Ad: 'It's No Secret' That You Hate Us Please like us again, though!

JCPenney is looking to bounce back from an absolutely wretched 2012, when it shed customers at an astonishing rate. But first, it wants to say sorry. In this admirably honest…

May 1, 2013, 1:01 PM EDT

JCPenney Returns to Lead Agency Model Young & Rubicam takes on struggling brand

So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the…

April 24, 2013, 4:58 PM EDT

This New Zealand Billboard Always Predicts the Local Weather With 100 Percent Accuracy Can the website say that?

MetService.com, a weather site in New Zealand, recently put up this empty (but nonetheless branded!) billboard frame in Auckland, through which it offered "real-time weather reports." Ha. As a gimmick,…

April 17, 2013, 11:20 AM EDT

Young & Rubicam Refuses to Let Carter Murray Out of His Contract New Draftfcb CEO must wait it out

Four weeks after Carter Murray took the Draftfcb CEO job, he’s still walking the halls of Young & Rubicam, and it could be September before he joins his new agency. Why?…

April 7, 2013, 11:16 PM EDT

Ad of the Day: Milano Cookies The first step toward getting help is admitting you have a problem

The slogan in this new ad for Pepperidge Farm's Milano cookies is "My yummy secret," which is either the title of an article in Ladies Home Journal or a late-night…

March 20, 2013, 11:28 AM EDT

Y&R Sets Up Shoppable Pinterest Boards for Families Who Lost Everything in Hurricane Sandy Click to rebuild lives

Y&R Midwest is trying to steer Pinterest users toward charitable shores, possibly because they're sick of them posting only about food and lingerie. Y&R's idea, called Helpin.It, is a set…

March 7, 2013, 11:54 AM EST

Y&R's Carter Murray Is Draftfcb's New CEO [Updated] Replaces Laurence Boschetto, the chief since '09

Carter Murray is the new global CEO at Draftfcb, succeeding Laurence Boschetto after an extensive search. The 38-year-old Murray comes from Young & Rubicam, where he was both president and CEO…

March 6, 2013, 6:07 PM EST

Ad of the Day: Dell Y&R dreams up an alternate universe in its latest spot for the computer maker

This Dell spot from Young & Rubicam in New York is barely a Dell spot, but that's sort of what makes it work as entertainment, if not particularly as advertisement. It's…

February 20, 2013, 12:20 PM EST

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