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Topic: Young & Rubicam

Radio-Happy Bonefish Grill Taps Digital Shop as Lead Agency Blast Radius picks up first restaurant account

Bonefish Grill has named Blast Radius its lead agency after a review involving three other unnamed candidates. The WPP shop takes over an account that sister agency Young & Rubicam,…

October 24, 2013, 10:44 AM EDT

Ad of the Day: DieHard Batteries Prove There's Life in Zombie Ads Yet Y&R Midwest charges up the genre

The scary strong ratings for AMC's The Walking Dead—we'll surely see killer numbers shortly for Sunday night's season-four premiere [UPDATE: Yep]—suggests there's very little zombie fatigue out there among TV…

October 14, 2013, 10:58 AM EDT

JCPenney Switches Creative Agencies Yet Again Trio of Doner, EVB, Victors & Spoils replaces Y&R

That was fast. Six months after hiring Young & Rubicam to lead its creative efforts, JCPenney has replaced Y&R with a trio of agencies: Doner, EVB and Victors & Spoils. The…

October 8, 2013, 2:41 PM EDT

Patagonia Is Taking On a Provocative ‘Anti-Growth’ Position Is it all just a marketing ploy?

Sustainable products may well be yesterday’s news—at least according to upscale sportswear brand Patagonia. The marketer of $500 goose-down jackets is reaching beyond its eco-friendly practices to address the link between…

September 29, 2013, 10:22 PM EDT

3 Shops Vie for Hotels.com's Business Winner will succeed Young & Rubicam as lead creative agency

Three shops are preparing final presentations in their bids to replace Young & Rubicam as lead creative agency for Hotels.com. Sources identified the finalists as Crispin Porter + Bogusky in Boulder,…

September 25, 2013, 12:43 PM EDT

Kerry Keenan Replaces DiNoto at Deutsch New creative chief has big agency experience

Greg DiNoto’s four-year reunion with Deutsch has ended. DiNoto, chief creative officer at the New York office at Deutsch, has been replaced by Kerry Keenan. Keenan, a seasoned creative leader who…

September 20, 2013, 2:39 PM EDT

Draftfcb’s New CEO Carter Murray Discusses Upcoming Challenges Finally beginning after the six-month wait

Carter Murray begins his new role as Draftfcb’s global CEO today after a six-month wait while still under contract at Young & Rubicam, where he was North American president, CEO…

September 8, 2013, 10:06 PM EDT

Adweek's Top 10 Commercials of the Week Coke gets moving, Pepsi MAX gets Barry Sanders, and Nike gets more mileage out of 'Just do it'

In this new spot for Heinz Beanz, little brother Charlie may be infuriating in his inability to keep up and his knack for toy destruction, but older brother Tom still…

August 23, 2013, 8:47 AM EDT

Ad of the Day: JCPenney's Precocious Fashionista Gets Sassy for Back to School Tween in a leather jacket lays down the playground rules

Anyone with even the slightest memory of his or her childhood is sure to recall the suffocating pressure that came with picking an outfit for the first day of school.…

August 16, 2013, 2:36 PM EDT

Special Olympics Turns to Young & Rubicam Agency assumes lead global marketing role through 2015

Special Olympics, a U.S.-based organization that in the past decade expanded its footprint to 170 countries as it branched out beyond sports, has hired Young & Rubicam to lead global…

August 8, 2013, 6:06 PM EDT

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