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Topic: Young & Rubicam

Agencies and Media Owners Aren't Interested in Owning Ad Tech Would rather partner with such firms instead

Ad technology companies are hot, with some selling for as much as eight times what they earn before taxes. Nevertheless, a new survey finds that most ad agencies and media…

January 22, 2014, 6:00 AM EST

C Spire Gets a New Agency for Media Doner succeeds Spark

Regional telecommunications company C Spire has hired a new agency for media planning and buying. Doner Media, a unit of MDC Partners' Doner, has landed the business after a review. Annual…

January 14, 2014, 4:11 PM EST

Y&R Legend Ed Ney Dies Described integrated marketing as 'the whole egg'

Ed Ney, the man at the center of expanding Young & Rubicam beyond traditional advertising and into a broad range of specialized marketing services, died today at the age of…

January 8, 2014, 5:54 PM EST

Y&R Adds Bel Brands' U.S. Account Shop now handles much of Bel's business around the world

Bel Brands has expanded its relationship with Young & Rubicam, leaving the agency with the lion's share of Bel's creative business around the world. The Chicago office of Y&R added Bel's…

December 17, 2013, 3:10 PM EST

Why Mark Figliulo Started His Own Shop Figliulo & Partners opens with Sprint business

From Mark Figliulo's first job—as an art director working on Dewar's at Leo Burnett in 1986—to his more recent creative chief roles at Young & Rubicam in Chicago and TBWA\Chiat\Day…

December 16, 2013, 6:00 AM EST

Mitchell Caplan Joins Olson as CMO Formerly with McCann, Y&R

Olson, in its bid to become a national player, has added another New York ad executive to top management: Mitchell Caplan, the former chief marketing officer at McCann Erickson and…

November 15, 2013, 12:52 PM EST

Young & Rubicam Chicago Hustles to Rebound After 3 Losses CEO Matt Anthony says the market is still important strategically

Young & Rubicam remains bullish about its Chicago office despite a trio of account losses there and the review of its signature Sears account. Since January, the office has lost Hotels.com,…

November 11, 2013, 10:46 PM EST

Hotels.com Picks Crispin for Its Creative Account Winner succeeds Y&R as lead creative agency

Hotels.com is shifting its creative business to Crispin Porter + Bogusky, the agency has confirmed. The online travel site's media spending totals about $40 million annually. The decision came after a review…

October 29, 2013, 10:56 AM EDT

Radio-Happy Bonefish Grill Taps Digital Shop as Lead Agency Blast Radius picks up first restaurant account

Bonefish Grill has named Blast Radius its lead agency after a review involving three other unnamed candidates. The WPP shop takes over an account that sister agency Young & Rubicam,…

October 24, 2013, 10:44 AM EDT

Ad of the Day: DieHard Batteries Prove There's Life in Zombie Ads Yet Y&R Midwest charges up the genre

The scary strong ratings for AMC's The Walking Dead—we'll surely see killer numbers shortly for Sunday night's season-four premiere [UPDATE: Yep]—suggests there's very little zombie fatigue out there among TV…

October 14, 2013, 10:58 AM EDT

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