Topic: Young & Rubicam
If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples…
So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the…
Four weeks after Carter Murray took the Draftfcb CEO job, he’s still walking the halls of Young & Rubicam, and it could be September before he joins his new agency. Why?…
The slogan in this new ad for Pepperidge Farm's Milano cookies is "My yummy secret," which is either the title of an article in Ladies Home Journal or a late-night…
Carter Murray is the new global CEO at Draftfcb, succeeding Laurence Boschetto after an extensive search. The 38-year-old Murray comes from Young & Rubicam, where he was both president and CEO…
This Dell spot from Young & Rubicam in New York is barely a Dell spot, but that's sort of what makes it work as entertainment, if not particularly as advertisement. It's…
Young & Rubicam has landed more Dell advertising as the computer giant consolidates work for the small- and medium-business segment at the WPP unit. Dell made the decision to move…
About a year after changing creative agencies, Famous Footwear has found a new shop for media planning and buying. Empower MediaMarketing landed the media assignment after a review. The retailer typically…
Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R…
Jim Ferguson has a newfound appreciation for the rigors of presidential politics, having just spent a year as a full-time creative director on Mitt Romney’s campaign. Along the way, the…
