Topic: yougov brandindex

Did the Super Bowl Ad Buzz Last?

Fewer than half of advertisers had significant lifts in perception

Dozens of brands spent close to $4 million each to run 30-second spots in the Super Bowl. But did they get their money’s worth?  Budweiser, Doritos and Audi had the biggest improvements in…

The Most Popular Brands of the Year

YouGov ranks the top companies for 2012

Subway was the top brand in the U.S. for a third year in a row, while two huge tech companies, Google and Apple, which battled privacy issues and product defects,…

McAfee Brand Suffers

Retired founder's woes still hurt perception of company, per study

Anti-virus giant McAfee is catching some blowback from the very strange and very public legal entanglements of its founder John McAfee—even though he hasn't worked at the company for almost…

Deal-Hungry Shoppers Rewards Brands for Holiday Offers

Sears, Southwest, video games top October's brand gainers list

Retailers apparently aren’t taking any chances on getting holiday shoppers into stores. Sears got the biggest lift in consumer sentiment in October for being early in offering a layaway plan…

Apple Unscathed by Map Flap

September's biggest brand improvers

Apple's highly publicized maps blunder didn't seem to hurt its image with consumers too much. The company was one of the most-improved brands last month, as measured by YouGov’s BrandIndex, its…

Which Brands Improved the Most?

YouGov's brand-tracker results for August

With back-to-school season in full swing, big-box retailers got a boost with shoppers in August, according to the YouGov BrandIndex, which takes the pulse of consumer perception for more than…

Catching a Buzz

In heat wave, drink makers lead YouGov BrandIndex’s July brand gainers

In a summer heat wave, it’s hard to go wrong selling cool drinks, which helps explain why brands like A&W, Miller and Diet Pepsi dominated YouGov BrandIndex’s monthly Top 10…

Ruffling the Wrong Feathers

A lesson for corporate presidents from the Chick-fil-A debacle: Keep your beak shut

Well over two weeks after what seemed like an ordinary interview with a religious periodical, feathers are still flying over Chick-fil-A president Dan Cathy’s comments in opposition of gay marriage.…