Topic: yougov brandindex
Dozens of brands spent close to $4 million each to run 30-second spots in the Super Bowl. But did they get their money’s worth? Budweiser, Doritos and Audi had the biggest improvements in…
Subway was the top brand in the U.S. for a third year in a row, while two huge tech companies, Google and Apple, which battled privacy issues and product defects,…
Anti-virus giant McAfee is catching some blowback from the very strange and very public legal entanglements of its founder John McAfee—even though he hasn't worked at the company for almost…
Retailers apparently aren’t taking any chances on getting holiday shoppers into stores. Sears got the biggest lift in consumer sentiment in October for being early in offering a layaway plan…
Apple's highly publicized maps blunder didn't seem to hurt its image with consumers too much. The company was one of the most-improved brands last month, as measured by YouGov’s BrandIndex, its…
With back-to-school season in full swing, big-box retailers got a boost with shoppers in August, according to the YouGov BrandIndex, which takes the pulse of consumer perception for more than…
In a summer heat wave, it’s hard to go wrong selling cool drinks, which helps explain why brands like A&W, Miller and Diet Pepsi dominated YouGov BrandIndex’s monthly Top 10…
Well over two weeks after what seemed like an ordinary interview with a religious periodical, feathers are still flying over Chick-fil-A president Dan Cathy’s comments in opposition of gay marriage.…
