Topic: yomyomf

Are Views From YouTube’s TrueView Ads True Views?

Some grumble about rankings, others cheer

YouTube channel rankings are fast becoming the newest obsession among the Web video crowd. And while those rankings have brought a lot of excitement to the burgeoning medium, they’re also causing…

How to Win at YouTube

Some programming tactics starting to emerge

Google has allocated $200 million to promote its emerging lineup of original channels. But given that there are close to 100 channels to promote, that works out to about $2…