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Topic: Xperia

Sony Wants You to Pay Attention to the Details Also, bacon makes everything better

Sony wants to let you know it’s the little things that make a huge difference. In its ad for the Xperia Z2, it showcases how paying close attention to minutiae…

March 21, 2014, 11:31 AM EDT

Samsung Steals the Show With Demo of New Galaxy S5 Brand has 2 of the best YouTube brand videos this week

Samsung's new Galaxy S5 smartphone is off and running, with a basic demo spot showcasing the phone's features easily the most-viewed brand video on YouTube this week. With a whopping 10.6…

March 12, 2014, 2:17 PM EDT

P&G Olympic-Themed Tearjerker Soars on YouTube Meanwhile, CES continues to resonate on VideoWatch charts

The Olympics are coming. Time to bawl. As the Sochi Winter Games are just a few weeks away, marketers are already out in force, offering up spots like this brilliant, heart-tugging…

January 15, 2014, 11:31 AM EST

Ad of the Day: Sony Xperia Z Tarsem and David Bowie team up for one very special smartphone ad indeed

Fun fact: Associating with David Bowie, whether in physical or purely musical form, instantly increases your cool factor by about 1 trillion percent. See: fashion model Iman, TV series Flight…

February 28, 2013, 2:57 PM EST

Top 10 Commercials of the Week: Nov. 2-9 Brands get cooking, Switzerland kills time, and one agency discovers the holy grail of how to go viral

This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went…

November 9, 2012, 8:09 AM EST

Ad of the Day: Sony Xperia What's that in my drink? CP+B surprises moviegoers with a new waterproof smartphone

Over the weekend of Oct. 26, when audiences in Sweden flocked to see the new James Bond film Skyfall (yes, you heard that right—they got the latest Bond movie two…

November 8, 2012, 2:41 PM EST

Artisanal Advertising To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

October 9, 2012, 6:14 AM EDT

Ad of the Day: Sony Xperia Giant frames embody the tablet's immersive experience in McCann's new single-take spot

We've written before about how technology marketers like to use conspicuously analog props in their advertising, to give the virtual experiences they're selling more of a tangible reality. Google is…

August 31, 2012, 11:12 AM EDT

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