Topic: Xaxis
Type
Digital Radio Gets Real-Time With Xaxis
Trading desk partners with Triton Digital
While no medium is totally efficient, digital radio advertising can be particularly wasteful. For example, someone in New York may listen to a Los Angeles sports radio station’s online stream…
WPP Unit Targets Consumers With 'World's Largest' Profile Database
Xaxis to create personalized ads
Just days after Google completed the rollout of its interest-based advertising service, WPP is jumping on the targeted-ad bandwagon with its own company that will link ad-buying technology with a…
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