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Topic: Xaxis

Ads Are Coming to the Comments Section of Publisher Sites Disqus' sponsored messages will be targeted to what you say

You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which…

November 3, 2014, 10:23 AM EST

Xaxis Fights Fraud With Money-Back Guarantee for Brands 95 percent of the traffic certified

Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back. The ad trading technology platform…

August 7, 2014, 1:08 PM EDT

Yahoo Now Powers Mocean Mobile Market Companies team up to serve ads

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work…

February 4, 2014, 10:00 AM EST

Xaxis Merger Chases Programmatic Vision Finalizes union with 24/7 Media

The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic…

January 21, 2014, 1:59 PM EST

Handing Over the Keys to Keyword Targeting Grapeshot claims trading ad-vantage

Digital buyers are looking for any edge they can get in the ever-evolving world of high-stakes ad bidding. If for instance, they could tell that people viewing winter sports content…

December 13, 2013, 1:02 PM EST

Google’s Latest Role: The Cookie Monster Ad tech firms are on alert

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of…

November 11, 2013, 10:33 PM EST

Xaxis: New Mobile Ad Platform Also Combats Accidental Clicks Swipe method seen as solution to fat fingers

Those fat-thumbed accidental clicks that routinely happen on mobile devices are a nuisance for advertisers paying for those false positives and users who just want the ads to go away. Today, Xaxis…

November 6, 2013, 12:28 PM EST

Programmatic Still Small Potatoes at Most Agencies Only 5 cents per dollar spent, but hope is for big volume soon

Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their…

September 26, 2013, 4:24 PM EDT

AOL Urges Industry to Embrace Programmatic Buying But 'upfront' falls short on urgency, big deals

AOL wants to go fully programmatic. The big open question is, does anyone else? And furthermore, what happens when you throw an upfront without offering anything concrete for sale? Those were some…

September 23, 2013, 9:22 PM EDT

Hulu, ABC Testing Programmatic Video Ad Selling (Updated) GroupM's Xaxis rolls out TV-style buying offering

To date, companies like Hulu and ABC have had little reason to not sell their video ad inventory the old-fashioned way, i.e. directly to buyers, since demand has been so…

September 9, 2013, 12:00 AM EDT

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