Topic: xAd

Are Marketers Finally Getting the Hang of Location-Based Mobile Ads?

Essence talks up lessons from Google work

Until recently, location-based advertising has remained a small part of mobile ad budgets, primarily because it's difficult to pinpoint the exact person with the right type of ad on the…

Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting

Early partners include Samsung, AT&T, Coors Light, FedEx, Land Rover

Foursquare has taken its share of lumps from industry watchers in recent years about its slow user growth, but critics have never rolled their eyes at the promise of the…

170 U.S. Brands Are Already Using This Ad Tech That Can Target People in a Specific Building

xAd shows how precise location data is getting

The motto of the 28th annual Mobile World Congress is "The Edge of Innovation," and xAd's message at the conference is particularly on theme. The New York tech company can…

Does Mobile Marketing Actually Work in the Real World?

Wading through the murkiness of location data

When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a…

Mobile Marketers Know Who You Are and Where You've Been

And what you're reading on your phone

Location data has long been a key selling point in convincing marketers to buy into mobile advertising, but it’s not gaining the traction networks had hoped for. Now location-based ad…

Mobile Accounts for 85% of Gas and Convenience Store Searches

Smartphone users look for best prices before filling up

With smartphone-browsing consumers riding shotgun to parks and beaches—while the driver, hopefully, focuses on the road—during these summer months, gasoline and convenience store brands might want to crank up their…