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Topic: xAd

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Does Mobile Marketing Actually Work in the Real World? Wading through the murkiness of location data

When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a…

November 4, 2014, 6:00 AM EST

Mobile Marketers Know Who You Are and Where You've Been And what you're reading on your phone

Location data has long been a key selling point in convincing marketers to buy into mobile advertising, but it’s not gaining the traction networks had hoped for. Now location-based ad…

June 24, 2014, 6:20 AM EDT

Mobile Accounts for 85% of Gas and Convenience Store Searches Smartphone users look for best prices before filling up

With smartphone-browsing consumers riding shotgun to parks and beaches—while the driver, hopefully, focuses on the road—during these summer months, gasoline and convenience store brands might want to crank up their…

July 15, 2013, 8:37 PM EDT

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