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Topic: WWD

Mayo Draftfcb Wins Project Isaac Gravity Award

Lima-based agency takes top honor for water-harvesting billboard

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into…

Calling Mr. Hathaway

Saks and Fairchild’s 'Footwear News' revive David Ogilvy’s eye patch icon

For the average Saks Fifth Avenue customer, it might seem a bit strange that the male half of the glamorous couple starring in the department store’s latest Sexy Shoes magazine—a…

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