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Topic: WPP

Pandora Audience Segments Synced to Mediaocean, Strata Digital radio player hopes data deals spark more ad sales

Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at…

March 5, 2013, 8:30 AM EST

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

March 3, 2013, 11:59 PM EST

Game Day for Lincoln Reboot The automaker places its bet on a few amateurs in a socially driven Super Bowl spot

Lincoln Motor Co. today will wrap the shoot for its first Super Bowl spot, a 60-second, road trip-themed journey that wends its way through Southern California’s San Fernando Valley. The stars…

January 14, 2013, 12:03 AM EST

Dell Consolidates Commercial Creative Work at Y&R Business had been at Arnold

Young & Rubicam has landed more Dell advertising as the computer giant consolidates work for the small- and medium-business segment at the WPP unit. Dell made the decision to move…

January 9, 2013, 12:03 PM EST

J&J's Global Media Review Hits Halfway Mark Focus shifts to Latin America, Asia-Pacific regions

Two regions down, two to go. Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market this…

November 21, 2012, 10:38 AM EST

AKQA Opens Two New U.S. Offices Additions bring WPP agency's U.S. shops to total of five

Newly-minted WPP agency AKQA has opened two new offices in the U.S. to support current accounts in those markets, the agency announced Monday. AKQA has staffs of about a dozen each…

October 1, 2012, 9:14 AM EDT

Publicis Groupe Snatches Up LBi for $540 Million Development leaves SapientNitro as the remaining 'big fish'

Publicis Groupe has reached a conditional agreement to buy the agency LBi for $540 million, ending months of speculation about which holding company—WPP, Interpublic and Omicom being the others—would snag…

September 20, 2012, 3:15 PM EDT

After AKQA Sale, LBi Steps Into Agency Acquisition Limelight Holding companies zeroing in on formidable European indie, sources say

While AKQA’s sale to WPP this week may represent the last major privately held digital agency entering corporate waters, industry players say holding companies will continue to cast their nets…

June 21, 2012, 3:31 PM EDT

Moat Partners With 24/7 Media With Hopes of Shaking Up Analytics The startup will now be able to provide analytics to over 9,000 companies globally

As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics.  The…

May 16, 2012, 9:47 AM EDT

Agencies Open Brand Doors to Tech Startups Sable launches Spark Plug in attempt to embrace innovation in the digital space

What’s an Israeli rock star doing at Young & Rubicam New York? Well, Yoni Bloch also runs Interlude, a startup that makes Web videos interactive. Interlude is one of seven startups…

May 1, 2012, 6:16 AM EDT

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