Topic: WPP

Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads

Pairing targeting technology with brand-lift surveys

Outside of juggernauts like Facebook, marketers have struggled for years to deem mobile advertising effective, largely because smartphone-size campaigns lack the same measurement and targeting capabilities desktop advertisers expect. "What marketers…

L'Oreal Sends Its Media Business to WPP's MEC After an 8-Month Review

Incumbents included UM and DigitasLBi

The American wing of French cosmetics giant L'Oreal has chosen WPP's MEC as its new media agency of record after a review that lasted eight months. The L'Oreal USA review began…

Projections Suggest Advertising Growth Will Remain Sluggish in 2016

Forecasts $22 billion net global ad growth

In 2016 the advertising industry can expect another year of slow growth, according to a new global media and marketing forecast from WPP's GroupM. In its annual report, released today, GroupM…

U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

He helms the hottest brand on the planet

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera. For a couple of years, the main storyline was his lawsuit…

WPP's GroupM Promotes Brian Lesser to North American CEO

Xaxis chief's move is latest step in company's digital evolution

In a move that underscores GroupM's comittment to data and programmatic technology, the WPP company has elevated Brian Lesser to CEO of its North American operations. Lesser had served as chief…

GroupM Eyes Acquisition of Innovative Digital Agency Essence

WPP Group media arm seeks boost

Seeking added bandwidth across digital and mobile, WPP Group media arm GroupM is closing in on an acquisition of the independent Essence digital agency. Reps for both GroupM and Essence declined…

This New Program Aims to Stop Ad Bot Owners From Getting Paid

Google, AOL, WPP, Omnicom and Publicis support TAG

Trustworthy Accountability Group, an anti ad-fraud player, today is announcing a Verified by TAG program that costs $10,000 annually for digital ad sellers like publishers, ad exchanges and agencies to…

Q&A: Videology's Managing Director Is Making Programmatic Ad Buying More Exact

Tim Castree has the results to prove it

Specs Current gig Managing director, North America, Videology Previous gig COO, MediaVest U.S. Age 44 Twitter @castree Adweek: Why did you leave the agency world for Videology? Tim Castree: There were two decisions in that…

Agency Bosses Explain the Way Forward in China's Complex, Troubled Marketplace

Near meltdown has altered the landscape

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a…