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Topic: WPP

Helping Brands Manage Social in a New Way

‘It’s boom times for data and marketing’

Social media marketing is part science—and if there is a secret formula to creating content, then surely marketers equipped with the latest data tools will find it. Companies like Percolate, fresh…

Percolate Raises $24 Million From Investors, Including WPP

Boosts content marketing plans

Percolate, a social media management firm for brands to track online conversations, announced a $24 million fundraising round today. The New York firm helps brands and agencies develop content marketing strategies…

Microsoft Tells Agencies What They Must Do to Win Its Coveted Global Account

Spends more than $1 billion annually in media

Microsoft is in the middle of reinventing itself—and it wants the agencies vying for its global creative and media business to be open to change, too.    The tech giant last year…

Kurt Unkel Is New Digital Chief at Team Detroit

Previously top VivaKi exec

Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources. Unkel was among the rising stars within Publicis…

Xaxis Merger Chases Programmatic Vision

Finalizes union with 24/7 Media

The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic…

Ogilvy Chicago Wins Sargento Cheese

Succeeds Grey on the business

The Chicago office of Ogilvy & Mather has won Sargento's creative account after a review that was managed by Select Resources International. Ogilvy takes on lead creative and digital duties for…

Grey N.Y. Cuts 4% of staff

Laying off 45-60 people

Grey New York is cutting 45-60 people, or about 4 percent of its staff of 1,100, with the layoffs taking effect in January. While the WPP agency has been on a…

Martin Sorrell Talks Candidly About Mergers, Mayhem—and His Own Demise

The WPP CEO says people don’t take risks

In 1978, Martin Sorrell had just started working with the Saatchis, where, as group finance director, he was the architect of the agency acquisitions that would reshape modern advertising. After…

WPP Buys Mobile Firm That Built NPR and NatGeo's Cool Apps

Bottle Rocket's 2013 revenue reached $17 million

WPP made its second investment in a mobile company since August, acquiring notable apps maker Bottle Rocket for an undisclosed sum. The holding company said Bottle Rocket—which has a bevy of…

Radio-Happy Bonefish Grill Taps Digital Shop as Lead Agency

Blast Radius picks up first restaurant account

Bonefish Grill has named Blast Radius its lead agency after a review involving three other unnamed candidates. The WPP shop takes over an account that sister agency Young & Rubicam,…

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