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Topic: WPP

ThePostGame Will Partner With WPP's New Sports Entertainment Business

The goal? More branded videos

ThePostGame, a 4-year-old digital media property that reaches roughly 40 million people per month, is set to make a few major announcements. First up will be a sales and marketing…

Snapchat, WPP and Daily Mail Create an Agency for Vertical Mobile Video

It's a pivotal moment for the emerging ad format

CANNES, France—Snapchat, The Daily Mail and WPP have formed an ad agency for an increasingly mobile era, one that appears to be shifting dramatically toward content creation for vertical screens. The…

IPG Mediabrands Ups Jim Hytner to Global COO

Biggest move in first job changes under new CEO Henry Tajer

New IPG Mediabrands CEO Henry Tajer is beginning to make his presence felt. The top exec, who took over from Matt Seiler on May 1, today promoted Jim Hytner to global…

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

Companies attract vitriol amid indictments, abuses

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have…

Here Are the Top 100 Brands in the World

Apple regains top slot; tech generates $1 trillion in value

After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ's Top 100 Most…

WPP Makes Tamara Ingram One of the Highest-Level Female Execs in Advertising

And, she's not the only P&G account veteran moving up

Tamara Ingram, the chief of WPP's Team P&G group, has been promoted to a new post at the English holding company, becoming chief client team officer with oversight of all…

Pandora Jewelry Wants to Sell You More Than a Charm Bracelet

Grey's Mother's Day ads sell broader range

Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets. "The Art of…

PHD Continues Exec Reorganization With New Midwest President

Mary Carpenter joins from Mindshare

Mary Carpenter is the new president of PHD Midwest, moving to the Omnicom media network from WPP's Mindshare where she was managing partner of performance marketing. The appointment follows PHD's win…

Unilever Consolidates Its Search Marketing Business

Resolution Media will handle with sister shop PHD

Unilever has consolidated all of its search engine optimization and search engine marketing  efforts at Resolution Media after a pitch. To manage the account, Resolution will work with fellow Omnicom Media…

Mars Selects MediaCom for Global Media Planning

Another big loss for incumbent Starcom

Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said. The…

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