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Topic: WPP

Departing Ogilvy CEO Miles Young Reflects on Tempering a Proud Legacy With Humility

Building a global empire, but not 'an establishment brand'

For nearly 35 years, Miles Young's life has been built around Ogilvy & Mather, the agency where he consistently climbed the ranks, eventually becoming global CEO in 2008. Now with Young's…

WPP's Sir Martin Sorrell on the Future of Virtual Advertising

'The medium is becoming more important than the message'

BARCELONA, Spain—Sir Martin Sorrell is a fan of virtual reality. So far he's driven a rover on Mars, been strapped to the side of the International Space Station, visited a…

MEC Promotes 2 Employees in Top Management Shift

Bowden, Cortizo-Burgess get new roles

The GroupM media network MEC is making changes to its top management team: Stuart Bowden, formerly joint CEO of MEC in the U.K., is the new global chief strategy officer…

How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

Brands are smitten. Will Hollywood be, too?

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire…

Ogilvy Has Named a New Global CEO

John Seifert succeeds Miles Young after months of speculation

The speculation about a successor to Miles Young is over: John Seifert is the new Ogilvy & Mather worldwide CEO, effective immediately. Young will continue as worldwide chairman until Sept.…

Fullscreen Sets Up an Influencer Marketing Group Dedicated to GroupM and WPP Clients

New template for how to work with agencies

Between key executive hires and a forthcoming subscription service, Fullscreen hasn't been shy about its ambitions for 2016. And just five days into the new year, it's starting to make…

Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads

Pairing targeting technology with brand-lift surveys

Outside of juggernauts like Facebook, marketers have struggled for years to deem mobile advertising effective, largely because smartphone-size campaigns lack the same measurement and targeting capabilities desktop advertisers expect. "What marketers…

L'Oreal Sends Its Media Business to WPP's MEC After an 8-Month Review

Incumbents included UM and DigitasLBi

The American wing of French cosmetics giant L'Oreal has chosen WPP's MEC as its new media agency of record after a review that lasted eight months. The L'Oreal USA review began…

Projections Suggest Advertising Growth Will Remain Sluggish in 2016

Forecasts $22 billion net global ad growth

In 2016 the advertising industry can expect another year of slow growth, according to a new global media and marketing forecast from WPP's GroupM. In its annual report, released today, GroupM…

U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…

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