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Topic: WPP

MediaCom Promotes Jon Gittings to Run Strategy In Americas

He's directly contributed to $3 billion in new billings

MediaCom named Jon Gittings chief strategy officer for the Americas, a new role at the WPP media network. The promotion reflects Gittings' efforts in MediaCom's recent new business sweep, contributions that…

McDonald's Is Putting the Squeeze on Agency Profitability, Making the Ad Industry Uneasy

Sources say the fast food giant's demands are 'unheard of'

The ongoing McDonald's creative review initially included all three of the ad industry's largest holding companies. But WPP made headlines earlier this month for bowing out (leaving incumbents Publicis and…

Lawyers for JWT, WPP and Gustavo Martinez File Motion to Dismiss Discrimination Suit

Filing calls Erin Johnson's claims 'frivolous'

Lawyers for WPP, J. Walter Thompson and Gustavo Martinez filed motions in New York's U.S. District Court today seeking to dismiss in its entirety the suit filed by global chief…

Diageo's Global Media Agency Review Comes Amid Greater Scrutiny of Costs

Marketing needs to better deliver on ROI

The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new…

Ad Industry Needs to Get Used to Low Growth Being 'the New Normal,' Martin Sorrell Says

Low inflation, disruption are pushing clients to focus on cost

In a wide-ranging discussion that touched on the macro forces shaping modern advertising, the implications of Britain leaving the European Union and his own compensation, WPP chief executive Sir Martin…

Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth

But shift could open up an agency opportunity with Walmart

Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media. Target, which spent over $600 million…

New Filing in JWT Discrimination Case Accuses Agency of 'Encouraging' CEO's Sexist Behavior

Plaintiff pushes for video to be entered as evidence

Lawyers representing JWT's chief communications officer, who is suing her agency over claims of discrimination, today filed a court document arguing that video footage of former CEO Gustavo Martinez joking…

Martin Sorrell Addresses JWT Lawsuit, Acknowledging Sexism Is an Industrywide Problem

WPP CEO takes issue with Maurice Lévy's comments

At the 4A's Transformation conference in Miami today, WPP CEO Sir Martin Sorrell wasted no time diving into one of the industry's most buzzed-about topics: the case against former J.…

JWT Names Spence Kramer, Known for Nike and Coke Work, as CEO of Atlanta Office

Perry Fair steps down after 4 years

Today J. Walter Thompson named Spence Kramer as chief executive officer of its Atlanta office, effective immediately. Kramer, who will manage JWT Atlanta's growth efforts and strategic direction moving forward, takes…

Agency CEO's Downfall Leaves Ad Industry Questioning If It's Truly Left the Mad Men Era

Diversity advocates see mixed signals in ouster of JWT's Martinez

Facing accusations that he made frequent jokes about rape, Jews and African Americans, JWT's global CEO resigned this week, marking an abrupt reversal by his company—and sparking an industrywide moment…

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