Topic: WPP
Two regions down, two to go. Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market this…
Newly-minted WPP agency AKQA has opened two new offices in the U.S. to support current accounts in those markets, the agency announced Monday. AKQA has staffs of about a dozen each…
Publicis Groupe has reached a conditional agreement to buy the agency LBi for $540 million, ending months of speculation about which holding company—WPP, Interpublic and Omicom being the others—would snag…
While AKQA’s sale to WPP this week may represent the last major privately held digital agency entering corporate waters, industry players say holding companies will continue to cast their nets…
As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics. The…
What’s an Israeli rock star doing at Young & Rubicam New York? Well, Yoni Bloch also runs Interlude, a startup that makes Web videos interactive. Interlude is one of seven startups…
Possible Worldwide and Grey’s Europe, Middle East and Africa division have formed a partnership that will see the two WPP shops collaborating on accounts, starting with shared client Procter &…
MediaCom has expanded its domestic leadership team. The WPP media agency announced today that it has tapped Sasha Savic to serve as CEO of MediaCom USA. This is a new…
WPP today unveiled plans for a new, as-yet-unnamed agency, dedicated to Ford Motor's Lincoln nameplate. To be based in New York, the shop will reintroduce Lincoln's new designs to consumers and…
MediaCom Worldwide will be getting a bit of a makeover for the new year. On Monday, the media agency announced that it won Revlon’s global media planning and buying business…
