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Topic: WPP

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far

Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

Jim Gaffigan Was an Adman and Has a LinkedIn Account to Prove It

Comedian riffs on agency biz and Holiday Inn Express

It would probably be a totally buried, obscure footnote if his comedic peers like Marc Maron, Kristen Schaal or Todd Barry were products of the same career path. But there's Jim…

Rentrak Bolsters Competitive Position via Kantar Deal

WPP sells Kantar's U.S. TV measurement business

In a move that will provide growing competition to larger rivals like Nielsen, Rentrak, the U.S.-based film and television measurement company, is acquiring WPP’s Kantar Media's U.S. TV measurement business…

AT&T, Chernin Group Take Majority Stake in Online Network

Traditional media taps into digital audience

As Internet stars continue to rise over their traditional television counterparts, old media is taking notice and wanting in on the million-dollar action. Which is why Otter Media, a joint…

Martin Sorrell Says China's Move to Stop Graft Creates Opportunities for WPP

Transparent media-buying model pays off

WPP CEO Martin Sorrell told CNBC that China's anti-graft campaign is benefiting WPP.  "[In terms of] public relations and public affairs, every time there's a crisis, to be honest, there's an…

Matthew McConaughey Tapped to Drive Lincoln Luxury SUV Sales

Campaign recalls two memorable roles

Lincoln Motor Company is partnering with Matthew McConaughey on a multiyear campaign to advertise its new Lincoln MKC. The actor said he is a longtime fan of the car maker’s…

Here’s How We Size Up the Potential Bidders for IPG

Elliott Management's stake fuels the chatter

The lull following Elliott Management becoming Interpublic Group’s third-largest shareholder has been filled in recent weeks with swirling rumors about who might buy the No. 4 holding company. The banter persists…

Xaxis Fights Fraud With Money-Back Guarantee for Brands

95 percent of the traffic certified

Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back. The ad trading technology platform…

LinkedIn Ads Can Be Tested and Targeted Like Never Before

Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please

Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

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