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Topic: World Cup

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

February 23, 2015, 2:19 PM EST

Fox Sports Gets World Cup Fans Revved Up for Round 2 New campaign reignites the flame

Remember the frenzy over the U.S. Men's National Soccer Team during the 2014 FIFA World Cup? The crowds in the streets? The viewing parties in apartments and bars? The social…

February 22, 2015, 8:00 PM EST

Here's a Timeline of Brands Scoring Big in Social Media in 2014 'Twas the year of bacon-scented alarms and tweeting mittens

It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's…

December 24, 2014, 7:08 AM EST

These Are the Top 10 Brands That Nailed Social Video in 2014 World Cup advertisers dominate the list

Activia, Samsung, Nike and Coca-Cola are among the brands that created this year's best social and viral videos, according to new data from Unruly Media. Unsurprisingly, this year's chart is dominated…

December 3, 2014, 9:59 AM EST

Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users Even filtering tweets

Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick…

July 29, 2014, 7:20 PM EDT

Weird Al's Comeback Claims Two Spots on Weekly YouTube Top 10 Parodies of Lorde and Pharrell lead Yankovic's viral resurgence

Master satirist Weird Al Yankovic recently came back on people's radars with his grammar-themed Word Crimes, a School House Rock version of Blurred Lines. Now, the singer-songwriter has paired up…

July 24, 2014, 12:11 PM EDT

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics 'Tomorrow Starts Now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for…

July 17, 2014, 4:02 PM EDT

Ad of the Day: Samsung's Sci-Fi Soccer Epic Reaches Its Final Chapter After 8 months, the Galaxy 11 finish their game for the fate of Earth

Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion. "The Match Part 2," released this week as a…

July 17, 2014, 1:23 PM EDT

How Tumblr Helped Hyundai Spread Its World Cup Message Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

July 16, 2014, 11:05 AM EDT

Univision, ESPN Score Digital Victories During 2014 World Cup Both networks report record increases in traffic, livestreaming

Germany may have won the World Cup, but official U.S. broadcasters Univision and ESPN are both celebrating their digital performances. Across all its platforms, Univision Digital said it had more than 27.5…

July 15, 2014, 9:04 PM EDT

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