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Topic: World Cup

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics 'Tomorrow starts now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad aimed is aimed at pumping up the passionate nation of sports fans…

July 17, 2014, 4:02 PM EDT

Ad of the Day: Samsung's Sci-Fi Soccer Epic Reaches Its Final Chapter After 8 months, the Galaxy 11 finish their game for the fate of Earth

Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion. "The Match Part 2," released this week as a…

July 17, 2014, 1:23 PM EDT

How Tumblr Helped Hyundai Spread Its World Cup Message Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

July 16, 2014, 11:05 AM EDT

Univision, ESPN Score Digital Victories During 2014 World Cup Both networks report record increases in traffic, livestreaming

Germany may have won the World Cup, but official U.S. broadcasters Univision and ESPN are both celebrating their digital performances. Across all its platforms, Univision Digital said it had more than 27.5…

July 15, 2014, 9:04 PM EDT

6 Brands That Saw Huge Digital Lifts During World Cup Adidas, Visa and Listerine spill fútbol-generated stats

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns.…

July 15, 2014, 4:50 PM EDT

Is Tim Howard the Perfect Brand Partner? World Cup phenom already has deals with Nike, McDonald's—more on the way?

Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score. The 35-year-old American, who also plays for Everton in England,…

July 14, 2014, 6:31 AM EDT

World Cup Hero Tim Howard Talks About Sudden Fame Being a role model is part of the package

Adweek recently tracked down soccer star Tim Howard to get his take on his sudden fame, what he's looking for in a brand partner, and his plans for World Cup…

July 14, 2014, 6:24 AM EDT

Major League Soccer Is Using World Cup Fever to Score New Fans CMO Howard Handler lays out his game plan

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim…

July 13, 2014, 7:56 PM EDT

Hyundai's Daily Twitter Followers Spike 40% During World Cup Automaker beats Adidas, Budweiser on chatter

With the World Cup wrapping up on Sunday, Hyundai and its agency Innocean are releasing social data that indicate the carmaker’s fútbol-themed campaign scored big with social media in the…

July 11, 2014, 5:23 PM EDT

Allstate Has a Black Cat Who Will Predict the Loser of the World Cup Final Send bad luck to Argentina or Germany

Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't…

July 11, 2014, 1:48 PM EDT

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