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Topic: World Cup

Top 10 Commercials of the Week: Aug. 10-17 These spots charmed, thrilled and made you think

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway.  Many of the hundreds of…

August 17, 2012, 12:50 PM EDT

Telemundo Inks Its Last Upfront Deal of the Season Spanish-language broadcaster gets CPM boosts, volume

Welcome to the Hispanic TV mirror universe: Telemundo completed its upfront sales for the 2012-13 season last Tuesday, according to evp of ad sales and integrated marketing Dan Lovinger, and…

July 9, 2012, 11:59 AM EDT

The top 10 soccer commercials ever made

In celebration of Sunday's World Cup final, we've put together our picks for the 10 best soccer commercials we've ever seen. Perhaps not surprisingly, the list is dominated by…

July 9, 2010, 7:21 AM EDT

Nike's World Cup ad curse captured in video

Yesterday, we wrote about the curse of Nike's "Write the Future" spot, with the ad's major stars underperforming so woefully at the World Cup. Helpfully illustrating the point is the…

July 1, 2010, 3:37 PM EDT

Curse of the Nike ad hits World Cup players

Wieden + Kennedy's flashy "Write the Future" spot for the World Cup was great fun to watch, but most of the talk now is about how it might have…

June 30, 2010, 10:27 AM EDT

Specsavers feels England's World Cup pain

Specsavers, the U.K. eyewear chain with the famously amusing ads, has whipped up a great World Cup-themed ad in the wake of England's embarrassing loss to Germany on Sunday.…

June 29, 2010, 3:26 PM EDT

Nike's app now urges you to write the future

Wieden + Kennedy's "Write the Future" soccer spot, created for this World Cup, is already legendary. Now, the agency has unveiled a related interactive element in the campaign—a Twitter…

June 24, 2010, 4:18 PM EDT

Greenpeace ad harshes our World Cup buzz

It's bad enough that Greenpeace is a pine needle in the ass and fishhook in the eye of hard-working loggers and whalers worldwide. (Loggers and whalers breaking the law?…

June 21, 2010, 12:53 PM EDT

Fans crammed into Bud House at World Cup

As if there weren't enough drama building up in pubs around the world as the World Cup begins today, Budweiser, the tournament's official beer sponsor, is moving 32 soccer…

June 11, 2010, 3:32 PM EDT

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