Topic: Word Of Mouth

Holy Shark! Syfy Builds a Franchise Without Traditional Ads

Network relies on social, barter, word of mouth

Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth.  Dave Howe, president of Syfy, attributed the…

CBS’ Poltrack Unveils New Media Planning Tool

Advertising Week presentation to focus on TV word-of-mouth affinities

CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and…

Word-of-mouth experts keep flapping gums

BzzAgent is yammering on about word-of-mouth ROI again, issuing a new report called "Calculating Your Communication Dividend." Players in this space devise new "formulas" or "metrics" every few months, but…