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Topic: Word Of Mouth

CBS’ Poltrack Unveils New Media Planning Tool Advertising Week presentation to focus on TV word-of-mouth affinities

CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and…

October 3, 2012, 4:15 PM EDT

Word-of-mouth experts keep flapping gums

BzzAgent is yammering on about word-of-mouth ROI again, issuing a new report called "Calculating Your Communication Dividend." Players in this space devise new "formulas" or "metrics" every few months, but…

October 13, 2008, 7:29 AM EDT

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