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Topic: Wong, Doody, Crandall, Wiener

Scion Turns to WDCW to Boost Regional Marketing

Shop's first campaign will break in the spring

Toyota's Scion has hired the Los Angeles office of WDCW to boost the brand's regional marketing efforts. The move comes after a review that began last fall and was led by…

Ads for 2011 ESPY Awards Are Just So High School

Washington Wizards star John Wall earned something of a reputation for his dancing during his one year at the University of Kentucky, before being snapped up as the first pick…

WDCW Poaches TBWA's McKendrick

Pepsi planner to oversee strategy at smaller shop

Wong, Doody, Crandall, Wiener has landed TBWA\Chiat\Day L.A. group planning director Clyde McKendrick to head up its strategy efforts, the agency announced Monday. McKendrick will oversee work on the agency’s portfolio…

Manifesto: Good Advertising Doesn't Sell

In this brave new world, buying equals sales.

The ad business has always been a business of great pronouncements. The bigger your pronouncement, the more sweeping your theory, the better your claim that you could move the merchandise—and…

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