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Topic: women's retail

Type
Women Consider Friends’ Opinions the Most ‘Trusted Advertising’ Whether shopping for food, vacations or window treatments

It seems word-of-mouth means a lot when you are trying to separate a woman from her money. A Ladies' Home Journal study found that female shoppers value peer opinions over…

May 6, 2014, 10:39 PM EDT

Fashion Retailer Debuts 'Pushy' Promos Cache's new mobile app underscores a year of push notifications

If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction. With that in mind,…

December 27, 2012, 9:00 AM EST

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